In an attempt to develop the feature of its video streaming service YouTube, search engine giant Google schedules to transcode most accepted videos on the web site to its WebM format.By now almost thirty per cent of the web site has been transformed to the WebM format which by the way exercises an open compression technology and is also royalty free. While the alteration of the complete catalogue might take years, the fact that most popular videos have been transformed fundamentally and that the latest format covers almost 99 per cent of YouTube viewing.
This decision by Google comes at a time when they have stopped using the H.264 standard from its Chrome web browser. The H.264 standard is reportedly preferential by technology majors Apple and Microsoft at the same time as Google it seems is at the present appears at chasing an open standard.
This move will directly or indirectly also is expected to unfavorably influence the popularity of Adobe’s Flash video format while Google schedules to transfer the entire old videos present in Flash format to the WebM standard.
As all knows that there is supremacy of YouTube in online video streaming market, over time the reputation of Flash is going to take a noteworthy hit, more so with YouTube firming up strategy to increase its own HTML5 video player.