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Any website has a vital element to be taken care of in its build-up phase which is its in sequence design. If the content of a web site is prepared in a search engine Optimization (SEO) friendly way, the results will be very affirmative from an online perception. Designing a web site’s structural design for high ranking may be the SEO purpose, but a bigger intention than that is to make it decisively exploitable and customer converting. The concluding to have much to do with the logics of customers concerning the coverage of web site utilizes. There is a requirement to create link equity for your web site. For this, there are two types of links: on-site links, predominantly those in the web site’s tool bar or navigation bar and inbound links positioning at your home page. But, it is significant to decide how much to link and at what time. A web site that is well structured be liable to focus on a single overall major theme, and from that theme branches out diverse pages that are fre