Amazon is having its own ad network, which is a stir as it is expected to support the company’s hold in the ad business. It has been a while since Google emerged as the king of the online ad business, driven largely by its strength in the online search market.
Nevertheless this ad network by Amazon could shake things up quite a bit. A lot of observers sense that a healthy contest between the two internet giants could assist the market to produce at a more speedy,and consistent rate.
Amazon is full of activity in buying web advertising inventory, only to be promoting it at a premium price later. Also, the company is by means of its present customers’ data to formulate the ad-service more precise and successful.
Amazon team to hopefully bring some of the amazing innovation in the world of advertising. To be selected to provide technology to a company as technically advanced as Amazon is humbling and incredibly exciting.